Media Coverage and Democracy

How does an independent candidate get heard?

How does an independent candidate get heard when election coverage is dominated by famous politicians, political parties and novelty candidates?

Originally published 3 August 2026 | Updated 7 August 2026
86
election reports reviewed
Original articles and publisher pages first published from 12 July to 3 August 2026.
Update – 7 August 2026

The problem is not limited to national media

Since this media audit was originally published, the issue has become even more concerning.

Following the Clacton by-election hustings on 6 August, we have documented serious concerns about the way the principal local newspaper covered the election and presented its hustings report.

Fourteen candidates attended the public hustings and answered questions. Nigel Farage did not attend. Count Binface did not attend.

Yet the Gazette’s coverage gave very little meaningful information about many of the candidates who actually attended while the article was visually surrounded by repeated paid advertising for Nigel Farage.

Read: Local Press Fail On Impartiality

I am not asking for favourable coverage. I am asking to be heard.

I understand why major political names attract attention. I understand why unusual and satirical candidates create entertaining headlines.

But there are also serious independent candidates standing because they believe local people deserve something different.

I wanted to understand just how difficult it was for an Independent candidate without a national party machine, press office or famous name to reach voters.

So Clacton.org reviewed the media coverage.

What the coverage actually showed

From 12 July to 3 August 2026, I found 86 original articles and publisher pages covering the Clacton by-election.

Clacton.org media coverage audit

How the 86 reports covered my Independent candidacy

86 reports
No mention
70
Name only
15
Substantive
0
Unverified
1
0
articles properly explained why I am standing, what I believe or what I want to do for Clacton.
Source: Clacton.org media coverage audit. Original articles and publisher pages first published from 12 July to 3 August 2026.

A wider problem for independent candidates

Without the support of a party press office, a national campaign team or an established political name, how are independent candidates supposed to reach voters?

A name buried in a candidate list is not enough.

Voters deserve to know who is asking for their support, why they are standing and what they would actually do if elected.

A wide choice only matters if voters are given enough information to understand it.

Elections should be about choice

There are 34 candidates standing in Clacton.

That should create one of the widest democratic choices the constituency has ever seen.

But if most coverage focuses on a small number of famous, controversial or entertaining candidates, serious local voices can disappear from the conversation entirely.

The result is that candidates backed by major organisations receive even greater visibility, while independents struggle to explain why they are standing.

How do we encourage more locally focused people to enter politics when they know they may never be given the opportunity to speak?

How do we create a Parliament that represents ordinary people when ordinary candidates cannot get noticed?

Why are people losing interest in politics?

40.3%
of registered voters did not vote at the 2024 general election. That is millions of people who chose not to participate.

There are many reasons for that, but one possible reason is that politics increasingly feels remote from normal life.

People see the same parties, the same personalities and the same arguments.

Election coverage can become more focused on performance, controversy and entertainment than on the people who actually want to represent the constituency.

When voters do not see people like themselves taking part, they may conclude that politics is not for them.

We should be showing people that Parliament is not reserved for political professionals, celebrities or those backed by powerful organisations.

Ordinary people with real experience, local knowledge and a commitment to their community should also have a voice.

National turnout source used in the original media release: House of Commons Library, General Election 2024 turnout.

Why I am standing

I am standing because I believe Clacton deserves an MP who puts local people first.

I am not standing to build a career in Westminster.

I am not controlled by a party whip.

I want to listen to the people of Clacton, raise the issues they care about and be judged on whether I deliver for them.

Healthcare and care

Better access to local services and stronger support for elderly, disabled and vulnerable residents.

Jobs and opportunity

More year-round work, useful training and realistic opportunities for local young people.

Housing and transport

Fairer housing decisions and transport that works for the people who depend on it.

Accessible representation

An MP who listens, holds regular surgeries and makes Clacton the priority.

I am standing because I am fed up with political parties promising change while so many ordinary people continue to feel unheard.

I believe Parliament needs more people with real lives, real experience and a genuine connection to the communities they represent.

An open invitation to journalists

I would welcome the opportunity to speak to any journalist covering the Clacton by-election.

Ask me why I am standing.
Ask what I would do differently.
Ask about my experience and policies.
Challenge me where necessary.

Give voters the information they need to decide whether I deserve their support.

I am not asking for favourable coverage. I am asking to be heard.

The Clacton by-election is also about local people stepping forward because they believe their community deserves better. Those voices matter too.

The Clacton by-election has attracted national attention.

That attention provides an opportunity to show that democracy is bigger than famous names, party machines and political entertainment.

Journalists can help voters understand the full choice before them by giving serious independent candidates the opportunity to answer questions, explain their priorities and be judged on what they actually stand for.

Evidence: all 86 articles reviewed

This is the complete article register used for the media audit.

It contains every original article and publisher page counted in the research. Syndicated duplicates were not included in the total of 86.

Click any headline or URL to open the original source.

Articles 1 to 8
1
No mention
2
No mention
3
No mention
4
No mention
5
No mention
6
Unverified
7
No mention
8
No mention
Articles 9 to 18
9
No mention
10
No mention
11
No mention
12
No mention
13
No mention
14
No mention
15
No mention
16
No mention
17
No mention
18
No mention
Articles 19 to 28
19
No mention
20
No mention
21
Name only
22
Name only
23
Name only
24
Name only
25
Name only
26
Name only
27
No mention
28
Name only
Articles 29 to 38
29
No mention
30
No mention
31
No mention
32
No mention
33
Name only
34
Name only
35
No mention
36
No mention
37
No mention
38
No mention
Articles 39 to 48
39
No mention
40
No mention
41
No mention
42
No mention
43
Name only
44
No mention
45
No mention
46
Name only
47
No mention
48
No mention
Articles 49 to 58
49
No mention
50
No mention
51
No mention
52
No mention
53
No mention
54
No mention
55
Name only
56
Name only
57
No mention
58
No mention
Articles 59 to 68
59
Name only
60
No mention
61
No mention
62
No mention
63
27 July 2026 | The Financial Express
Count Binface unveils Clacton manifesto https://www.youtube.com/watch?v=HGQbkBu7GAU
No mention
64
No mention
65
No mention
66
No mention
67
No mention
68
No mention
Articles 69 to 78
69
No mention
70
No mention
71
No mention
72
No mention
73
No mention
74
No mention
75
No mention
76
Name only
77
No mention
78
No mention
Articles 79 to 86
79
No mention
80
No mention
81
No mention
82
No mention
83
No mention
84
No mention
85
No mention
86
No mention

Source register: Clacton.org media coverage audit, covering original articles and publisher pages first published from 12 July to 3 August 2026.

Martyn OBrien
Independent Candidate for Clacton
Founder of Clacton.org
Media enquiries
martyn@clacton.org
clacton.org
Clacton-on-Sea, Essex

Notes: The media audit reviewed 86 original articles and publisher pages first published between 12 July and 3 August 2026. It recorded whether Martyn OBrien received substantive coverage, a name-only reference, no mention, or an unverified reference. Syndicated duplicate articles were not included in the total of 86. The 40.3% national non-voting figure used in the original release was sourced to House of Commons Library General Election 2024 turnout data.